Start running house ads in your upcoming weekend edition, or no later than a week from today, asking readers to submit their favorite photos from their own upcoming Fourth of July celebration. Now, these photos could be from at-home celebrations, a party on the lake, a vacation Fourth of July getaway, or from the city's celebration through their own lens.
Make sure and set a deadline for photos to be submitted, and publish the photos in the next weekend's or the next week's edition. Try not to wait more than seven days after the reader callout is announced to publish the photos.
And don't forget to promote the reader callout in your newspaper, your website and through social media networks.
These reader callouts are just another great way to get interaction between your newspaper and website and the public.
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