FRIDAY AM BUZZ: Valley-based shopper growing Facebook fans in bunches!

The Facebook page of the Valley Bargain Book.

During our visit to the Valley-based Texas properties in ACM, we were pleased to see the Valley Bargain Book focusing some attention on growing its fan base on its Facebook page.

Through a handful of promotions, including free tickets to a local water park, the Valley Bargain Book was able to grow its Facebook page from approximately 400 "likes" to more than 1,100 in a very short amount of time.

Why is this important? It's important because now the Valley Bargain Book can use its Facebook page with more bang to announce special advertising promotions, contests and much, much more.

Of course, we urge all users of company Facebook pages to post with caution. Please make sure the items you post are appropriate for a company-based Facebook site. One inappropriate post can do major damage to the reputation of the business.

That said, it is great to see the good work of the Valley Bargain Book paying off. During our visit, you could sense a real pride in the employees for their product.

A handful of staff members from the Valley Bargain Book in Brownsville, Texas, an ACM shopper newspaper.
Holding the newspaper is the Brownsville office genera manager, Linda Medrano.