Reader callout - Graduation!

I know many of our newsrooms are in the middle of planning their coverage of upcoming high school and college gradautions.

Here's a quick idea to allow readers to be a part of the coverage. Put out a reader photo callout asking readers to submit their own favorite photo from a local graduation ceremony. Make sure and publish the callout in your print edition at least 10 days prior to planned publication, and also use your newspaper's Facebook page (if you don't have one, get one started today!) and your website to promote the reader callout. Make sure the callout in promoted in each day's newspaper and everyday online leading up to publication.

Here is an example of how the callout should be worded:

"It's time to honor the Class of 2011! The (publication) is asking its readers to share their favorite photo of their graduate or from a graduation ceremony with the community. Please submit your photo for publication consideration to (email address) by (date) for publication in the (date) print edition and online at (web address)."


Put together a house ad today for your print edition, and post the information online and encourage readers to be a part of your graduation coverage.

Reader photo callouts are a great way for a publication to engage with a community!

If your newspaper conducts this callout, please email your success stories with PDFs of photo pages or links to photo slideshows to rogers@amconmedia.com.