Tuesday, June 7, 2011

Reader Callout suggestion: Father-son look-a-like contest for Father's Day

House ad in Miami (Okla.)
News-Record promoting
father-son look-a-like contest
reader callout.
Father's Day is right around the corner, and a great way to get reader interaction is with a Father's Day-themed reader callout.

There are various options to do this, including the one currently being done by the Miami (Okla.) News-Record which is doing a father-son look-a-like contest.
Example of Father's Day reader
callout page from another newspaper

You can also have readers submit a photo of their father, with a one-line greeting to be printed as well. Or, better yet, make sure the photo submitted is a photo of dad and the kids. 

I have seen newspapers have get success with reader callouts for both Mother's Day and Father's Day. Remember, you can print all or the best photos in your print product, but also include all photos in an online gallery as well.

To download a house ad template for this reader callout, please click the link provided: 

House Ad provided by ACM Newsroom


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